What are the Most Effective Ways to Use Consumer Psychology in Marketing and Advertising?

 

Introduction

Consumer psychology is the study of how individuals make decisions and form opinions regarding products and services. In the realm of marketing and advertising, understanding consumer psychology is essential for creating effective campaigns that resonate with target audiences. By delving into the psychological factors that drive consumer behavior, marketers can develop strategies that not only capture attention but also lead to increased conversions and brand loyalty. In this article, we will explore the most effective ways to utilize consumer psychology in marketing and advertising, with a focus on influencing consumer decisions and building lasting connections.

Understanding the Power of Emotional Appeals

One of the fundamental principles of consumer psychology is the role of emotions in decision-making. People often make choices based on how they feel, rather than a rational evaluation of facts and figures. Marketers can tap into this by creating emotionally resonant campaigns. For instance, commercials that evoke feelings of happiness, nostalgia, or even fear can have a profound impact. This emotional connection helps build brand affinity and makes consumers more likely to choose a particular product or service.

Social Proof and the Principle of Consensus

Consumers often look to others for guidance when making purchasing decisions. The principle of consensus suggests that people tend to follow the crowd, assuming that if a large number of others are doing something, it must be the right choice. In marketing, this concept is harnessed through social proof, which includes tactics such as customer reviews, testimonials, and showcasing product popularity. By highlighting the positive experiences of others, marketers can influence potential customers to follow suit.

The Scarcity Principle

Scarcity is a powerful motivator that plays on the fear of missing out. When products or offers are framed as limited in quantity or time-bound, consumers are more likely to act quickly. Marketers can use this psychological trigger by using phrases like "limited time offer," "only a few left," or "while supplies last." Scarcity creates a sense of urgency, compelling consumers to make decisions sooner rather than later.

The Reciprocity Principle

The reciprocity principle is based on the idea that when someone does something for us, we feel obliged to return the favor. In marketing, this principle can be applied through tactics such as free samples, giveaways, or exclusive offers. By providing value upfront, marketers can trigger a sense of indebtedness in consumers, encouraging them to reciprocate by making a purchase or engaging with the brand.

Cognitive Biases and Decision-Making

Cognitive biases are inherent flaws in human decision-making processes. Marketers can leverage these biases to their advantage. For example, confirmation bias leads people to seek out information that confirms their existing beliefs. Marketers can use this by crafting content that aligns with consumers' preconceived notions and values, making their products or services seem like the natural choice. Other cognitive biases, like anchoring (relying heavily on the first piece of information encountered), can be exploited by strategically presenting pricing information or discounts.

Personalization and Tailored Experiences

Personalization is a key driver of consumer psychology in modern marketing. People respond more positively to messages and products that are tailored to their individual preferences and needs. By collecting and analyzing consumer data, companies can create personalized experiences through email marketing, product recommendations, and even website content. This not only increases engagement but also enhances customer loyalty and satisfaction.

Storytelling and Brand Narratives

Humans have an innate affinity for stories. Marketers can capitalize on this by crafting compelling narratives around their products or services. Storytelling helps create an emotional connection between the brand and the consumer, making the product more memorable and relatable. It also allows consumers to see themselves as characters in the brand's story, fostering a sense of identity and belonging.

Priming and Subliminal Messaging

Priming involves exposing consumers to certain cues or stimuli that influence their subsequent decisions. This can be achieved through subtle messaging, imagery, or even colors in advertising. For instance, using warm colors like red and orange can elicit feelings of urgency, while cool colors like blue and green convey calmness. Marketers can prime their audience to associate specific emotions or ideas with their brand, which can influence future choices.

Gamification and Behavioral Incentives

Gamification is a strategy that taps into people's competitive and achievement-oriented nature. By incorporating elements of games, such as points, challenges, and rewards, into marketing campaigns, companies can engage and motivate their audience. This approach can be particularly effective in retaining and engaging customers, as it transforms mundane activities into enjoyable experiences.

A/B Testing and Continuous Optimization

Finally, no marketing strategy is complete without measurement and adaptation. A/B testing is the process of comparing two or more versions of a campaign to determine which one performs better. By constantly experimenting and optimizing, marketers can fine-tune their strategies based on real-world results, ensuring they are effectively leveraging consumer psychology.

Conclusion

Consumer psychology is the cornerstone of successful marketing and advertising. By understanding the psychological triggers that influence consumer decisions, marketers can create campaigns that resonate with their target audience. Emotional appeals, social proof, scarcity, reciprocity, cognitive biases, personalization, storytelling, priming, gamification, and continuous optimization are just a few of the many strategies that can be employed. By harnessing these psychological principles, marketers can not only capture attention but also build lasting relationships with consumers, leading to increased brand loyalty and business success.

Sources: (23) What are the Most Effective Ways to Use Consumer Psychology in Marketing and Advertising? | LinkedIn

How Can Effective Brand Storytelling Be Applied to Content Creation?

In today's digital age, the art of storytelling has become a fundamental aspect of successful marketing and content creation. Consumers are inundated with information and advertisements, making it increasingly challenging for brands to capture their attention. Effective brand storytelling is a powerful tool that can help companies stand out in this crowded landscape. This 600-word content will explore the ways in which effective brand storytelling can be applied to content creation and how it can benefit businesses.

Defining Brand Storytelling:

Before delving into its application, it's essential to understand what brand storytelling entails. At its core, brand storytelling is the practice of using a narrative to convey a brand's values, purpose, and personality. This narrative should resonate with the target audience, forging a strong emotional connection that goes beyond mere product features.

Identify Your Brand's Unique Narrative:

The first step in applying effective brand storytelling to content creation is identifying your brand's unique narrative. What sets your brand apart from the competition? Why was it founded, and what values does it embody? Once you have a clear understanding of your brand's story, you can infuse it into your content.

Emotionally Connect with Your Audience:

Effective brand storytelling isn't about bombarding your audience with facts and statistics; it's about establishing an emotional connection. Your content should make the audience feel something - whether it's happiness, empathy, or excitement. This emotional connection is what fosters brand loyalty.

Consistency Across Channels:

Your brand's story should be consistent across all marketing channels. Whether it's your website, social media marketing, email campaigns, or traditional advertising, the narrative should remain consistent. This reinforces your brand's identity and makes it easier for consumers to remember and recognize your brand.

Humanize Your Brand:

Effective brand storytelling often involves humanizing the brand. Share the stories of the people behind the brand, their journey, and their passion. These personal stories make your brand more relatable, helping consumers see the people and values behind the products or services.

Create Compelling Visuals:

Visual content is a powerful medium for brand storytelling. Whether it's through videos, images, or infographics, visuals can convey emotions and messages more effectively than text alone. Use imagery that aligns with your brand's narrative to enhance the storytelling experience.

Know Your Audience:

Tailoring your content to your specific audience is vital. Effective brand storytelling requires an understanding of your target demographic, their preferences, and their pain points. By addressing their needs and interests, your storytelling becomes more relevant and compelling.

Tell Success Stories:

Share success stories from satisfied customers who have benefited from your products or services. These testimonials serve as real-world examples of your brand's impact and can be a compelling way to communicate your brand's value.

Educate and Inform:

Effective brand storytelling doesn't always have to focus solely on your products or services. Educate and inform your audience about topics related to your industry. Providing valuable information positions your brand as an authority and builds trust with your audience.

Tell Stories of Transformation:

People love transformation stories. Whether it's the journey of a brand from humble beginnings to success or the transformation of your customers after using your products, these narratives can be powerful in engaging your audience.

Maintain Authenticity:

Authenticity is a cornerstone of effective brand storytelling. Consumers can quickly detect insincerity, so it's essential to be genuine in your storytelling. Authenticity builds trust and credibility.

Measure and Adjust:

The effectiveness of your brand storytelling can be measured through various metrics like engagement, conversion rates, and brand sentiment. Use these metrics to analyze the impact of your storytelling efforts and make adjustments as needed.

In conclusion, effective brand storytelling is a vital component of content creation that can set your brand apart in a crowded digital landscape. By identifying your brand's unique narrative, emotionally connecting with your audience, maintaining consistency across channels, humanizing your brand, and tailoring your content to your audience, you can create compelling and memorable narratives that resonate with consumers. This emotional connection fosters brand loyalty, increases engagement, and ultimately drives business success. Whether it's through text, visuals, or customer success stories, brand storytelling is a powerful tool that should be at the core of your content creation strategy.

Why Digital Marketing is Crucial for Businesses to Generate Revenue

In today's fast-paced, digitally driven world, the importance of digital marketing for businesses cannot be overstated. It has become an integral part of any successful marketing strategy, helping companies of all sizes generate revenue and thrive in a competitive marketplace. This article explores the key reasons why digital marketing is essential for businesses to drive revenue growth.

1. Wider Reach and Audience Targeting

Digital marketing allows businesses to reach a global audience like never before. With the internet connecting people from all corners of the world, companies can target specific demographics and geographies. Social media platforms, search engines, email marketing, and other online channels provide tools to reach the right people at the right time. This precise targeting increases the chances of converting leads into paying customers.

2. Cost-Effective Marketing

Compared to traditional marketing methods like TV ads or print media, digital marketing is often more cost-effective. Small businesses with limited budgets can leverage online advertising, content marketing, and social media to promote their products or services without breaking the bank. The ability to set specific budgets and track return on investment (ROI) makes digital marketing an attractive option for businesses of all sizes.

3. Measurable Results and Analytics

One of the most significant advantages of digital marketing is the ability to measure results in real-time. Businesses can use various analytics tools to track the performance of their campaigns. This data provides valuable insights into what's working and what's not, allowing for adjustments and optimization on the fly. Being able to see the impact of every marketing dollar spent is crucial for revenue generation.

4. Enhanced Customer Engagement

Engaging with customers is vital for building brand loyalty and generating repeat business. Digital marketing provides numerous channels for meaningful interactions. Social media platforms enable two-way communication, email marketing can personalize messages, and chatbots offer instant customer support. All of these interactions foster trust and customer satisfaction, leading to increased revenue through repeat purchases and referrals.

5. Improved Conversion Rates

Digital marketing strategies, such as search engine optimization (SEO) and pay-per-click (PPC) advertising, are designed to drive targeted traffic to a website or landing page. Once visitors arrive, businesses can use compelling content, user-friendly design, and persuasive calls-to-action to increase conversion rates. A well-optimized website can turn more visitors into paying customers, directly impacting revenue.

6. Competitive Advantage

In many industries, competitors have already embraced digital marketing. To stay competitive, businesses must also establish a strong online presence. Ignoring digital marketing means missing out on potential customers who are searching for products or services online. By investing in digital marketing, businesses can gain a competitive advantage and ensure they remain relevant in the modern market.

7. Flexibility and Adaptability

The digital landscape is ever evolving, and businesses need to adapt quickly to changes in consumer behavior and technology. Digital marketing provides the flexibility to adjust strategies on the go. If a particular campaign isn't delivering the desired results, businesses can pivot and try something new. This adaptability ensures that marketing efforts are always aligned with revenue generation goals.

8. Data-Driven Decision Making

Data is the backbone of digital marketing. Businesses can collect a wealth of information about their target audience, from demographics to behavior patterns. This data enables informed decision-making, helping companies tailor their marketing efforts to the preferences and needs of their customers. By understanding their audience better, businesses can generate more revenue through targeted campaigns.

9. 24/7 Accessibility

The internet never sleeps, and neither does digital marketing. With online channels, businesses can market their products or services 24/7, reaching potential customers at any time. This accessibility is especially crucial for e-commerce businesses, as it allows them to make sales around the clock, even when their physical stores are closed.

10. Integration with Traditional Marketing

Digital marketing doesn't have to replace traditional marketing; it can complement it. By integrating digital strategies with traditional ones, businesses can create a cohesive marketing mix. For example, a TV ad can drive traffic to a website, where visitors can learn more and make purchases. This synergy can enhance overall revenue generation efforts.

In conclusion, digital marketing has become a cornerstone of revenue generation for businesses in the digital age. Its ability to reach a vast audience, provide measurable results, engage customers, and adapt to changing trends makes it an indispensable tool for any business looking to thrive in today's competitive landscape. Embracing digital marketing is not merely an option; it's a necessity for businesses that want to stay relevant and generate revenue effectively.

How SEO Companies in India are Generating Good Revenue for Small Businesses

In today's digital age, having a strong online presence is crucial for any business, regardless of its size. Small businesses, in particular, can benefit immensely from the services provided by SEO (Search Engine Optimization) companies in India. These companies have been instrumental in helping small businesses thrive in the highly competitive online landscape, ultimately leading to increased revenue and growth.

Affordable SEO Services

One of the primary reasons why small businesses turn to SEO companies in India is the affordability of their services. Traditional marketing methods can be expensive, making it challenging for small businesses with limited budgets to compete with larger corporations. SEO services, on the other hand, offer a cost-effective way to enhance a company's online visibility.

SEO companies in India leverage their expertise and experience to provide affordable yet highly effective SEO strategies. They understand the unique challenges faced by small businesses and tailor their services to meet their specific needs. By doing so, these companies ensure that small businesses can compete on a level playing field with larger competitors.

Local SEO Expertise

For many small businesses, attracting local customers is essential for their success. SEO companies in India specialize in local SEO, which involves optimizing a business's online presence to target local customers effectively. This includes optimizing Google My Business listings, creating location-specific content, and managing online reviews.

Local SEO services provided by Indian companies help small businesses appear in local search results when potential customers are looking for products or services in their area. This localized approach not only increases visibility but also drives highly targeted traffic to the small business's website or physical location.

Quality Content Creation

Content is king in the world of SEO, and Indian SEO companies understand this better than most. They excel in creating high-quality, relevant, and engaging content that resonates with both search engines and human readers. Small businesses often lack the resources to maintain a dedicated in-house content team, making outsourcing to Indian SEO companies an attractive option.

These companies research industry trends and target audience preferences to create content that not only ranks well in search results but also educates and informs potential customers. By consistently delivering valuable content, small businesses can build trust with their audience and establish themselves as industry authorities.

Technical SEO Expertise

Technical SEO is a critical aspect of search engine optimization that involves optimizing a website's structure, speed, and functionality. Indian SEO companies are well-versed in the technical aspects of SEO and offer services such as website audits, mobile optimization, and schema markup implementation.

By addressing technical SEO issues, these companies ensure that small business websites are not only visible in search results but also provide a seamless user experience. This leads to higher user satisfaction, lower bounce rates, and increased conversions, ultimately contributing to revenue growth.

Continuous Monitoring and Adaptation

The digital landscape is constantly evolving, with search engine algorithms and user behavior changing regularly. SEO companies in India understand the importance of staying up-to-date with these changes and adapting their strategies accordingly. They continuously monitor the performance of small business websites and make data-driven adjustments to improve their rankings and visibility.

This proactive approach ensures that small businesses remain competitive and can seize opportunities as they arise. By partnering with an SEO company in India, small businesses gain access to the latest industry insights and trends, giving them a significant advantage over competitors who are not as agile in their online strategies.

In conclusion, SEO companies in India play a pivotal role in generating good revenue for small businesses. Their cost-effective services, local SEO expertise, quality content creation, technical SEO skills, and commitment to continuous improvement make them invaluable partners for small businesses looking to succeed in the digital marketplace. With the assistance of these SEO experts, small businesses can not only survive but thrive in the online world, achieving sustained growth and profitability.

NCSofttech is the top SEO company in India, helping business owners across the world. NCSofttech , a digital agency having a highly experienced seo expert team. To know more visit at https://www.ncsofttech.com/blog/expert-advice-on-hiring-an-seo-agency-in-india

Digital Marketing Agency That Partners You In your Growth

 

The world is going faster since the digital era is invented. Digitalization took a remarkable slot of human hours every day in today’s world. Hence need for presenting our business online is coming into the picture. You must build and develop a strong web appearance to be ahead in today's technically aware society. Each of your rivals has included internet marketing into their marketing plan, and they are working with a digital marketing company to meet their goal. 

NCPC Softtech private limited is a leading Digital marketing agency in India to meet your requirement to present your business on the web. Let’s have a journey on what we do as your growth partner.

 NCPC Softtech private limited is your one-stop solution for your business's digital presence. Our company provides the following services to our clients.

 1.    Digital marketing services.

As technology continues to influence our lives, marketing strategies have evolved significantly. It is no longer sufficient to rely just on conventional marketing to promote and advertise a firm nowadays. NCPC Softtech private limited helps to make your strong presence in the digital world. We will cover the following aspects of digital marketing

•  Generate significant-quality traffic
• Produce higher ROI for your business.
• Customer-oriented approach
• Help you to meet extensive Geographical Reach.
• Strong brand build-up.
• Presence over 100 E-Commerce sites across the globe.

 NCSofttech is one of the top digital marketing companies enriched with highly qualified and widely skilled personnel. We have the best digital marketing plan for your business. Our team is highly committed to providing high-quality results to our clients. We are available 24*7 and revert on a single call to our clients.

 (A) Social Media marketing.

Social media marketing has become a critical aspect of your online presence to be available to customers and maintain a positive relationship with them. According to surveys, firms that are active on social media have high levels of client retention.

 Social presence, Facebook marketing, Instagram marketing, Influencer marketing are many known names for social media marketing. NCSofttech has a high-quality team working on such platforms to produce high-quality results for our clients.

 (B) PPC services  

PPC (Pay per Click) is the most tried and true method of driving traffic to your website from the moment it launches. NCSofttech offers a wide range of pay-per-click (PPC) advertising services. Our PPC professionals ensure that your campaign generates a high return on investment, as well as high-quality traffic and leads. We aim in giving a high return on investment since we regularly examine and test keyword targeting as one of the top businesses across the globe to manage their PPC campaigns. You can get highly result-producing PPC from a highly experienced NCSofttech team to meet your goal.

 2.     SEO services

SEO services are search engine optimization services that aim to improve webpage exposure and, as a result, it helps to get organic search traffic to your website. It accomplishes SEO by using keywords and phrases that your customers would type into a search engine to find the items and services they need. SEO is frequently offered by NCSofttech to their client. Our expert teamwork was potentially higher to get a higher rank for your website.

 NCSofttech offers various services like Organic SEO Services, Local SEO Services, Ecommerce SEO, Real Estate SEO, and all kind of businesses.

 NCSofttech is a leading Organic SEO company in India that has round a clock presence in the market to optimize their client’s brand name in the market.

 We do,

• Keyword research & Analysis
• SEO Tracking & Reporting
• Audit your website
• User rating solution
• Off-page optimization

 3.    Copywriting Services

SEO content means writing appealing content for your audience. It also entails creating information that appeals to search engine crawlers. Improper and copied keywords result in the blacklisting of your website if your SEO expert is not aware of it. Thus SEO copywriting is a challenging task for any SEO expert.

 NCSofttech enhances results with a competent copywriting service. We provide 100% unique and original content by our highly experienced SEO professionals. NCSofttech designs cutting-edge content strategies to meet their client's SEO requirements with 24*7 support round the clock.

 4.    Internet marketing

You desire to reach maximum users and Internet marketing is one of the ways to meet your goal. NCSofttech is a leading Internet marketing firm in the country. We provide the following services under internet marketing,

• Content marketing.
• Mobile marketing.
• Link building.
• Website design and development
• Email marketing.
• Conversion rate optimization.
• PPC management.
• Inbound marketing strategy.

5. Branding

NCSofttech is known for personal branding & corporate branding. The team has done a marvelous job when things come to branding or to get more exposure, awareness for the individual's personality, or any business profile.

6. Mobile Application Development

 Businesses and service providers are rapidly turning to mobile applications. There is practically no industry where mobile applications haven't shown their marketing worth or proven themselves as essential for a successful connection with target clients, from e-commerce sites and payment institutions to food delivery and healthcare.

 NCSofttech is the most trustworthy company that provides the following Mobile applications to meet your business requirements

(A) Android Mobile Application

Android phones are widely used across the globe. You can benefit from billions of android users once you run your business through Android Mobile Application.

A highly experienced and technically sound team of NCSofttech will help you to build a decent and cost-friendly Android Mobile Application for your business.

 (B) IOS Mobile Application

IOS Mobile Application is compatible with Apple smartphones. IOS is also used in almost every country in this world. Having both Android and IOS Mobile Applications will give you chance to reach almost every mobile user. NCSofttech will help you to build IOS Mobile Application for your business.

           (C) Hybrid Mobile Application

If you thinking about developing two different applications for android and IOS, Hybrid Mobile Application is the best option. Hybrid applications may simply be transferred to several platforms. Developers may easily target several operating systems. NCSofttech team will help to build a cost-friendly hybrid mobile application for your business.

          (D) Native Mobile Application

Native applications, as the name implies, are built specifically for the device and operating system they operate on. These apps leverage all of the phone's resources (memory, battery, camera, and other software and hardware) to do this, resulting in excellent functionality. Users adore applications that work well and function smoothly, otherwise, users seldom delete them from their phones or other devices. In other words, a native mobile app may help you build a large and devoted consumer base for your business.

 Over 2 million applications are ready to download in the App store. Overall revenue generated through this app business is over 189 Billion dollars.

 NCSofttech has developed more than 100 applications for its clients through dynamic mobile app development techniques. Delivering our mobile project before the deadline puts NCSofttech as a leader in the industry. NCSofttech has several years of experience in mobile app development with smiles on our clients’ faces.

 Apart from the above service, NCSofttech is also doing personal branding, Political campaigning, Website development, and designing services to optimize your online presence. NCSofttech is happily serving from various industries like IT, Travel, Law firm, Banking, Transport, Agriculture, Automobile, Health and Hospitality, and many more.

Conclusion

NCSoftech registered under the Indian company act 2013, a New Delhi-based company that became the leading name in the industry. We have built up a loyal customer base through our quality work. NCSofttech has a high experience and qualified team which delivers hassle-free and timely done projects. After-work support of NCSofttech is the secret recipe of our company.

 Hunger for innovative solutions to help our clients to meet their digital world goals is the only way of working for NCSofttech. Because of such work ethics, NCSofttech is noticed by various media platforms. They praise our work in their article. It is a very proud moment for NCSofttech and the team as well as for our clients.

 So what are you waiting for?

Contact our team for the exponential growth of your business through various digital services to meet your goal.

Digital Marketing Latest News, Updates in June 2021

 

1. Search Marketing Updates  

👉🏻 Google delays third-party cookie phaseout one more year

In a recent blog post, Google updated us about their progress on their intention to eliminate third-party cookies. They announced that, even with the considerable progress they’ve had with Project Sandbox, more time is required to get things right.

The aim of this project is to protect people’s privacy online, while still offering companies the tools they need to do digital business. Google believes that the online community needs “to come together to develop a set of open standards to fundamentally enhance privacy on the web, giving people more transparency and greater control over how their data is used.”

To achieve this, they feel the need to move at a slower pace to be more responsible. Google wants that boths users and publishers are protected, by making sure that cookies are not replaced with any sort of individual tracking or fingerprinting, and that advertisers have enough time to migrate their service and preserve their business models.

We must take time to evaluate the new technologies, gather feedback and iterate to ensure they meet our goals for both privacy and performance, and give all developers time to follow the best path for privacy. – Google Blog.

They stated that key technologies will be deployed for Chrome late 2022 and start phasing-out third party cookies by mid 2023 ending late 2023.

👉🏻 Google ads new feature that helps businesses display their information

Google is constantly updating and creating new tools to help businesses show more accurate and detailed information in Search and Maps so owners can easily connect with potential customers.

You can add details, such as contact information and opening hours, and create Posts to share updates, like special offers or new offerings, right from Google Search. Starting next week, you’ll also be able to create Posts about upcoming events including when and where they’re happening. Google Blog.

👉🏻 New features allow businesses to change and share information directly from Search and Maps. They include:

Easily show your services: businesses can now use the Edit Profile menu on Search to display their services. It’s even possible to show specialties if you offer personal care services, for example. For restaurant owners that work with Reserve Google, they can enable online bookings through their Business Profile.

👉🏻 Digital Marketing Trends June 2021

Accept takeout and delivery orders: Google reported a 230% increase in food ordering since last year. To adapt to this demand, Order with Google allows businesses to accept takeout and delivery orders through their Business Profile. Restaurants can also update their menus directly on Search and Maps.

👉🏻 Digital Marketing News June 2021

Automatically update your inventory: Google Searches for “who has” + “in stock” have grown by more than 8,000% year over year, which shows that shoppers are searching for products online before they head to the stores. As a response to this, eligible retailers in the U.S will be able to “get all their in-store product inventory automatically added to their Business Profile by signing up for Pointy from Google right from Google Search”. With this tool you can scan your products and they are automatically added to your Business Profile.

👉🏻 Brave search engine launches public beta

Creators of Brave, the browser that puts user’s privacy first, have launched Brave Search Engine in a global public beta. They have announced it as a “real alternative to Google” that’s private, transparent and doesn’t surveille users.

👉🏻 Brave Search Engine Digital Marketing Agency News

Brave’s search engine works completely independently from Google, it uses its own independent index of the web. It’s available for desktop and mobile devices in any browser at search.brave.com.

This search engine doesn’t collect user data which makes it impossible to sell, share or lose. They also claim to offer real transparency by not using any type of “secret algorithms” to show search results: We rely on anonymous community contributions to refine results, and community-created alternative ranking models to ensure diversity.

The engine was developed by the former Cliqz Team as the company announced back in March of this year.

2. Marketing Tech Updates 👉🏻 Google Integrates with WooCommerce for easy Product Uploads

WooCommerce has launched an extension that allows sellers to upload their products to Google for free. This means that online retailers will have the opportunity to get discovered by more shoppers through Search, Shopping, Images, and YouTube.

By connecting a WooCommerce store with Google Merchant Center, all products and their information will be listed on search results on Google. All the product’s details will be automatically updated when any changes are made on WooCommerce.

It’s completely free to list products in the Google Shopping tab, and retailers also have the option to pay for ads if they wish to have more visibility.

Through the new Google extensions, sellers have total control of their products listing, performance and analytics without needing to leave the dashboard and the opportunity to reach more users without extra work. You can get the extension here!

👉🏻 Google Announces New Ads Creative Studio

With the intention of offering designers, agencies and brands better ways to work and create ads, Google has announced the launch of Ads Creative Studio. A platform to unify all of Google’s creative advertising tools.

The objective is to help creative teams increase productivity and to simplify the process of designing compelling ads. Google says on their blog that “Ads Creative Studio will bring together a number of creative tools previously found across products like YouTube, Display & Video 360 and Campaign Manager 360. “

👉🏻 Ads Creative Studio features include:

👉🏻 Director Mix: this feature allows to create different versions of a YouTube video for different audiences with swappable elements.

👉🏻 Dynamic display and HTML5 tools: they allow you to generate customized and interactive creatives for Display & Video 360 and Campaign Manager 360.

👉🏻 Audio Mixer: that allows you to create tailored audio ads for Display & Video 360.

👉🏻 Shopify rolls out Product Updates for Shopify Developers  

👉🏻 This month Shopify announced a series of updates for developers:

👉🏻 Subscriptions support for PayPal Express: the launch of this feature represents the first additional payment gateway support after Shopify Payments with the hopes of offering support to more sellers around the world.

👉🏻 Partner-initiated app refunds: before this update, partners had to contact Shopify Support to issue refunds. Now, they can handle them directly through the Partner Dashboard.

👉🏻 VAT changes for ecommerce purchases made within the EU: in order to help merchants comply with changes made to tax regulations for ecommerce purchases made within the EU, Shopify is adding new options to the tax settings.

3. Social Media Marketing Updates  

👉🏻 Twitter is adding Subscribe Button to profiles for Newsletter Signups

In January 2021 we shared the news about Twitter acquiring newsletter platform Revue to help content creators share and monetize their work. As it was to be expected now Twitter is adding a new Subscribe button to profiles so people can sign up to newsletters.

👉🏻 Twitter Subscribe Button Digital Marketing News

The button will appear on the user’s profile next to the mutual followers section. When signing up, the subscriber will receive a message letting them know that their email address will be sent to the newsletter owner and have the chance to take a sneak peek at the content before finally agreeing to sign up.

👉🏻 This new feature will be available to all users that have a Revue account.  

👉🏻 Instagram Announces New Features for Creators to Make Money

Instagram has become a business platform for a lot of people. With this in mind, they have announced the launch of three major new features to help content creators make money: Creator Shops, affiliate commerce, and a “branded content marketplace.

👉🏻 Creators Shop: creators shop is designed for those who want to sell products using their personal profiles. It can be done in two ways:

Existing products can be linked to both personal and business accounts. New shops can be set up through the Instagram app linking their account to one of Instagram’s merchandise partners: Bravado/UMG, Fanjoy, Represent, and Spring. This feature will be available for creators in the US at the end of the year.

👉🏻 Instagram Creators Shop Digital Marketing News

👉🏻 Affiliate Commerce: this program aims to help creators gain a commission payment within the app when they generate a sale for a brand through a post in their accounts. It will feature a label indicating users that they will support the creator with their purchase.

👉🏻 Instagram Affiliate Program Digital Marketing News

👉🏻 Branded Content Marketplace: this feature is designed to help brands connect with content creators and influencers that match and align their work. Head of Instagram, Adam Mosseri said “We should be able to help brands find creators that are uniquely aligned with the work they’re trying to do and vice versa. If we can help with matchmaking, we can help drive more dollars to the smaller creators who can do amazing work for brands.”

👉🏻 Facebook Launches 4 New E-commerce Features

Facebook is introducing new features to help online shops reach more people, get their products discovered and increase sales:

👉🏻 Facebook Shops in More Places: online shops can now choose Marketplace as an additional channel to Shop tabs on Instagram and Facebook to sell their products.

👉🏻 Customer reviews: customer ratings will be expanded to products in Shops on Instagram with photos and videos from the community.

👉🏻 Social Media News Facebook

👉🏻 Personalized shop ads: Facebook is launching new ads to personalize customer’s shopping experience and send them to curated collections based on their shopping history where they are most likely to make a purchase.

👉🏻 Expanded Access to AR Try-On Feature: Facebook is developing APIs to help more brands have access to augmented reality features that bring the “in-shop” experience to users online. They are also adding AR to some types of ads to encourage people to try on suggested products.

Article source : https://frizbit.com/blog/digital-marketing-news-updates-and-insights-from-june-2021/

Are You Looking For Best E-Commerce Website Design Company In India?

 

Make Your E-Commerce Website Future Ready

To make your existing or upcoming eCommerce website future ready, you must be aware of the current trends in the industry. First make your website work through voice queries. You must enhance your content to achieve more visibility in voice searches. Integrate new skills like Alexa and Google Assistant into your eCommerce website. You can further voice-based navigation controls for your website and mobile app. Allow your customers to make a purchase using their voice command. Make sure your eCommerce website works in multichannel way.

Your website should offer options like buy online, pick up in-store, buy in-store, choose home delivery and other similar options. You also must optimize your website for mobile devices. If you want a low-cost option, then creating a PWA mobile app is also a good choice. You also must implement and integrate AI and AR elements in your eCommerce store. This is going to boost your conversions and your sales. You should also integrate dynamic pricing software into your eCommerce website. This would help you in setting your product pricing correctly and change dynamically as per the country you are selling in.

Hire The Best Ecommerce Web Design Company In India

It is always beneficial to hire the best ecommerce website design company from India for developing your eCommerce website or solution. An Indian company is very affordable. Indian companies have great communication skills and understand their clients’ requirements clearly and develop the perfect solution for their clients. They offer 24x7 customer support and always meet the client’s specified time to market deadlines.

How To Find Such A Company

If you want to find the best web design company in India, internet is the best place to search. There are many reputed development companies available, which offer excellent ecommerce solutions development capabilities. They also have a team of able developers, designers, testers, and veteran program managers. These resources have a proven track record of delivering highly customized ecommerce solutions for all types of businesses.

So, don’t wait. Hire the best Indian eCommerce web design company in India right now!

To know more visit at Web Development Company, Website Development Agency in India